At STATE OF TOMORROW, we are gifted storytellers with the talent to communicate across all mediums. We firmly believe in using every tool in our arsenal to help you define your brand, and ensure that its voice is iconic. STATE OF TOMORROW is a full service motion studio, specializing in the concept, strategy and execution of TVC, CGI animation, campaign films, behind the scenes clips and online viral videos that allow your brand to communicate beyond the confines of the printed page.
We created this video for PacSun, to tell the story behind their T-shirt designs. After shooting models on location and digitally placing graphics on their t-shirts, we printed over 1,000 frames and photographed each one. The end result is a piece that tells the product story in a way that the customer can relate to. The video simultaneously highlights key product, and connects the viewer with the aspirational lifestyle elements of the brand.
These two pieces are about the quiet drama of simplicity and the inherent beauty of fashion. These clips were created to be shown online + onsite at MAGIC.
STATE OF TOMORROW partnered with retail-giant PacSun to create vital training videos that helped their sales staff identify and understand key customer groups, better understand their needs and ultimately drive more sales.
STATE OF TOMORROW partnered with retail-giant PacSun to create vital training videos that helped their sales staff identify and understand key customer groups, better understand their needs and ultimately drive more sales.
For this 'Behind the Scenes' look at PacSun's 'ASTORY', we combined video and illustrated animation to take the viewer on a visual journey through the making of the brand's promotional lifestyle magazine.
This clip, shot during the making of BigStar USA's Fall 2011 campaign is the perfect companion to the compelling imagery we created for the season.
This clip features pieces from our archives, highlighting some of the fantastic work we've created.