At STATE OF TOMORROW, we believe that the unique things about your brand will make you successful, and the ability to translate those things through design will make you iconic. To us, creativity is defined by the courage to be different - we pride ourselves on our ability to understand who you are, why the customer will care and ensure this is communicated effectively.
STATE OF TOMORROW helped revive a sleeping American legacy with the re-branding of Von Dutch. The brand's new identity and direction reflect the rebellious nature and free-spirited thinking of Von Dutch's namesake, and connect the brand with the timeless aesthetic that made Von Dutch an icon. To define this new direction, STATE OF TOMORROW created new logos and brand guidelines, products, retail ticketing and packaging, and created a comprehensive style guide for global market.
STATE OF TOMORROW created a fresh brand identity for fashion trade-show MAGIC that reflected their iconic position in the industry, and their forward thinking DNA. Because of their strong industry traction, MAGIC needed an updated identity that appealed to both current and future partners. The identify work included logo development, creation and execution of fresh & consistent imagery across 9 shows and all collateral guidelines including print (booklets, signage etc), web & on-floor level.
A brand personality was created for ZANEROBE - 'The University of Sport' - which represents the love for aristocratic vintage sports themes and an underlying collegiate aesthetic. Developing a product based brand device was a great way to communicate to the consumer at quick glance. The plaid check we developed allowed ZANEROBE to build brand equity across every consumer touch-point.
In an effort to update their identity in a manner that reflected the elegance and forward thinking of their business, MAGIC - the industry's largest trade show partnered with STATE OF TOMORROW to develop branded materials that delivered a clear message. This included logo development, tagline development, top line positioning & ongoing graphical packages
