At STATE OF TOMORROW, we believe that every brand should maintain its unique voice - regardless of the medium. Our approach to digital marries our groundbreaking creativity with powerful technology; not only can we think it up, we can seamlessly execute it too.
Our work with luxury retailer Ports 1961 was as much about strategy as it was about aesthetics. We took a new approach to merchandising - selling from complete looks rather than individual pieces - and allowed Ports to better cater to the lifestyle of their customers.
This top-to-bottom online solution was created for denim brand Big Star, and features innovative design elements like scaling edge-to-edge imagery, e-commerce integration, shoppable branded collateral, social media integration, and incorporates back-of-house integration via the STATE OF TOMORROW CMS.
Our innovative work with denim brand JAG allowed the customer to become the photographer of their own campaign. Combining cutting-edge creative and powerful technology allowed us to create a user experience that kept customers engaged (average time on site 10+mins) and created viral buzz about the brand.
A partnership with Sports Authority, the Sporting Pink site focused on breast cancer awareness, and promoted limited edition product created to support the cause. Promoted in tandem with Sports Authority customer database, each day, new product was released on the site and available for direct purchase, along with important health tips, facts and opportunities to raise awareness & funds for the cause.
An extension of the lifestyle-focused magazine ASTORY, this site heavily featured user-generated content, allowing users to interact, engage and connect with the PacSun brand.
